Apple (Nasdaq: AAPL) computer users might soon have a thinner, lighter version of the MacBook, according to numerous reports.
The new design will apparently still bear the “MacBook Pro” name but will more closely resemble an Ultrabook — thin, light and affordable PC laptops. It will supposedly feature a high-definition screen similar to the ones found on iPhones and iPads. Perhaps most importantly, the new product wouldn’t compromise battery life or memory for the sleeker design. Flash memory for fast startup and long battery life will also purportedly be found in Apple’s upcoming notebook refresh, which is expected to appear at Apple’s Worldwide Developer Conference (WWDC) in June. The new product could preview as early as the worldwide developers conference Apple will host in June.
The decision to go thin is in line with customer demand, Ben Bajarin, director and founder of Creative Strategies, told MacNewsWorld.
“As things like UltraBooks and thin-and-lights become more pervasive, consumers will be used to seeing these thin designs as the only things available,” he said. “So it would seem likely that Apple, with the MacBook Pro, lines would look for hardware designs that press the envelope with thin and light as well.”
A MacBookPro that’s just as powerful as before and yet more mobile would be appealing to a certain crowd, and the groups that Apple targets with their notebook lines are specific enough that there will be a market for all types of customers, he added.
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